Cui Yongyuan

Chinese TV anchor Cui Yongyuan donated his 200 million yuan he earns for being a product spokesman to the public fundraising foundation, the Beijing Shuiyuan Public Foundation, in 2014. The foundation is the only one in China that's dedicated to preserving oral history. He himself founded the Beijing Yongyuan Foundation with the Beijing Red Cross in 2007, training village teachers and protecting intangible cultural heritage.

崔永元

2014年，中國電視主持人崔永元將2億元代言費盡數捐給了北京市永源公益基金會。該基金會是中國唯一一家旨在于保護口述歷史資料的公益組織。2007年，崔永元聯手北京紅十字會建立了永源公益基金會，它致力于培訓鄉村教師，保護非物質文化遺產。