Spam or junk mail?
[ 2007-05-18 15:41 ]
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Reader question:
What's "垃圾郵件"in English, spam or junk mail?
My comments:
If you're talking about unwanted letters to our
email inbox, use spam.
Junk mail refers to the traditional advertising letters delivered by
the postmen to our home or office.
Spam is strictly for the Internet, even though its content is every bit
as trashy and rubbishy as traditional junk mails - and considering its
prevalence, proving a headache to some electronic mail users as well as
service providers.
My email boxes, for example, used to be inundated with spam before the
servers apparently took extra preventive measures. I'm talking about
getting dozens of spam letters over, say, a weekend. They tout services
ranging from - well, you know what I'm talking about, you are probably
getting the same things, too - lottery tickets, mortgage loans,
questionnaires, weight loss schemes, to Viagra pills and Girls Gone Wild
DVDs….
Back to the question - spam or junk?
If there's no need for specification, junk mail will do for all garbage
in the mail. In actual conversation, you might want to be more specific.
In the following example, from a BBC Learning English article on Stealth
Marketing sent by a reader via email, many marketing tricks including junk
mail and spam are each distinguished from one another:
"How do you decide what particular product to buy? These days we are
bombarded by advertising and marketing messages: on television, on radio,
product placement in films, adverts on the underground, posters in the
streets, people handing out fliers, pop ups when we browse the internet,
junk mail sent to our homes or spam to our email, cards left under the
windscreen wipers of our cars, it goes on and on..." |
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| About the author:
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Zhang Xin is Trainer at chinadaily.com.cn. He has been with China Daily
since 1988, when he graduated from Beijing Foreign Studies University.
Write him at: zhangxin@chinadaily.com.cn, or raise a question
for potential use in a
future column. | |
