Amazon.com Inc is ramping up efforts in the Chinese market, hiring people to fill job vacancies ranging from software engineers, operation managers to content editors, in a move to expand its presence in the world's largest e-commerce market.

Recruitment information has been posted on the tech heavyweight's online career website and professional networking site LinkedIn. These Chinese-based openings include content strategists to create and manage online content, software development engineers and a senior financial analyst.

The number of the openings has reached about 400 on Amazon's career website and more than 900 on LinkedIn, according to a report from Bloomberg.

The report also said Amazon is hiring a hardware engineer for digital assistant Alexa, which works with third party products even though the Echo speaker isn't available in China.

The US-based tech behemoth already has a presence in cross-border e-commerce, books, e-books, e-book readers such as Kindle devices, logistics and web services in China.

Last month, it vowed to make full use of its global resources to boost innovation in the Chinese market, continuously launching products and services to meet Chinese consumer demand.

"Amazon hopes to seize the opportunities emerging from the consumption upgrades of Chinese consumers, to develop cross-border e-commerce and expand its presence in China," said Chen Tao, an analyst at Beijing-based internet consultancy Analysys.

Chen added that compared with Amazon, Chinese internet giants such as Alibaba Group Holding Ltd and JD.com Inc have a better understanding of local consumers' need and how to operate in accordance with local market conditions.

"Of course, Amazon has rich experience of international logistics and supply chain," Chen said.

Amazon has made great efforts to expand in China in recent years. It had introduced selections from Amazon UK and Amazon Japan to the Amazon Global Store, and launched Amazon Prime in China, the first unlimited free cross-border shipping membership program globally last October, to attract the rising number of quality-conscious Chinese buyers to buy foreign products.

fanfeifei@chinadaily.com.cn