日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

USEUROPEAFRICAASIA 中文雙語Fran?ais
China
Home / China / China

Evergrande ad switch raises sponsor's eyebrows

By Sun Xiaochen | China Daily | Updated: 2015-11-25 07:53

A commercial dispute between Chinese Super League soccer powerhouse Guangzhou Evergrande and its car sponsor has cast a shadow over the club's recent Asian championship achievement while underlining questions of professionalism in sports management.

Two days after it claimed the high-profile AFC Champions League title on Saturday, CSL champion Evergrande became the target of public censure as auto brand Dongfeng Nissan, its jersey advertisement sponsor, said it was suing the club for breach of contract.

In the second leg of the final on Saturday - a 1-0 victory over UAE's Al Ahli - Evergrande replaced the logo of Venucia, Dongfeng Nissan's sub-brand in Chinese market, on the front of players' uniforms with an image of an insurance subsidiary under the Evergrande Group, the team's co-owner.

Dongfeng Nissan, which paid a reported 100 million yuan ($15.7 million) for the club's jersey ad during all games of the 2014-15 season, said in a statement on its website on Monday that it "has taken legal actions against the club".

After rejecting an informal request from the club on Nov 10 for the change, the company received a written notice only "one minute before the game" for the unapproved replacement, the statement said.

Evergrande later issued a statement saying that the club had asked Dongfeng Nissan a month before the game to allow repurchase of the ad for the game but received no response.

The club said it would compensate Dongfeng Nissan for its loss under the breach clause of the two-year contract, adding that it hoped the dispute could be settled through "friendly consultation".

The dispute has sparked a heated debate among fans and observers on the professionalism of Chinese soccer. Evergrande has long been hailed as a model professional sports club in China, with a sound and legal operation.

Zhang Qing, founder of Key-Solution, a sports consultancy, said the debate will help expand awareness of market-oriented professional soccer management.

"One of the core values of professional sports is the spirit of contracts, but the Evergrande case has just presented a bad example," Zhang said.

"Regardless of the legal procedure or the financial reimbursement that Evergrande has to pay, the dispute will draw attention to commercial sports endorsements in China and how to prevent such things from happening again in China's emerging sports market. That will tend to push the professionalization of sports forward in China."

Mark Dreyer, a British observer of Chinese sports, said it's premature to make any judgment on how the case will influence the evolution of Chinese soccer, but it does damage Evergrande's reputation in the market.

"Without knowing the precise terms and conditions of the contract, it's hard to speculate, but it certainly seems as if Evergrande is behaving badly," he said.

sunxiaochen@chinadaily.com.cn

 

 

Editor's picks
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 成人av一区二区三区 | 亚洲精品白浆高清久久久久久 | 婷婷在线免费 | 色小说av | 91 禁| 欧美成人综合色 | 欧美特级黄 | 伊人久久五月 | 一级欧美一级日韩片 | 性色av网站 | 欧美无限看 | 成人激情视频在线 | 日韩1级片 | 一区二区国产视频 | 成人看片黄a免费看视频 | 午夜免费av | 精品国产区 | 在线免费观看黄色小视频 | 亚洲网在线观看 | 中文字幕专区 | 九九久久免费视频 | 草久久免费视频 | 日韩av一区二区三区四区 | 高清不卡一区二区 | 影音先锋最新资源站 | 在线观看自拍 | 亚洲性一区 | 亚洲成人精选 | 国产探花在线精品一区二区 | 九一精品| 亚欧乱色 | 草久久久久 | 日韩精品久久久久 | 国产精品最新 | 蜜桃永久免费 | 在线观看亚洲天堂 | 五月婷婷狠狠爱 | 久久精品在线免费观看 | 婷婷色影院 | 国产一级片免费 | 高清视频一区二区 |