A model presents a creation from Ralph Lauren Fall 2017 Collection. [Photo provided to China Daily]

He's also looking East.

"I think China will be a wonderful market for us. And I'd like to be more known in China," he says.

"I know the Chinese like the story behind the designer and want to know where he came from and what his family likes, so I think I have a story there, true and honest, and how I started. And I think it's interesting. I think the Chinese market is very contemporary and very right for Ralph Lauren."

The day after his fall collection was presented in the garage, at his 888 Madison Avenue flagship store another of Lauren's cars－a 1960 250GT Ferrari Spider－was on display in the center of the ground floor area for a limited time.

"Beautiful" and "gorgeous" were the buzzwords from guests, not for the brilliant red car, but for Lauren's "auto inspirations"－sweaters, dresses, jackets and ballgowns from the previous night's runway show.

Contact the writer at wanglinyan@chinadaily.com.cn