Aster Ma. [Photo provided to China Daily]

She launched her first collection in 2009, after which she found her first client.

Her fame soon spread among the rich and the successful, and their orders can be anything from an 80-carat diamond tiara to a 10-carat ring.

Through the years, many of her clients have also become Ma's close friends.

She says that she designs jewelry based on her knowledge of the client, including their personal tastes, preferences and finger size.

Ma now runs a studio of 10 people. She opened a branch in Beijing last year, in addition to the one in Shenzhen, in order to cater to the clientele in the capital city.

As the second generation of a jeweler family, Ma is now facing the situation of inheriting the family business while focusing on her high jewelry brand.

While she describes herself as more of a jewelry designer, rather than a business woman, she is not afraid to face the challenge.

"It takes generations to build a brand in the West. For us in China, we are now trying to figure it out," she says.

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