Photo provided to China Daily

Kate Middleton's long-sleeved gown sparked an interest in more coverage, though Asian brides prefer what Chow calls an illusion neckline with netting above and cap sleeves.

"Tulle with some lace appliques or other embellishments will soften the coverage."

Historically, wedding gowns were primarily in silk or satin and in A-line silhouettes to give them structure. However, A-line skirt proportions are difficult to adjust for petite sizes. "Tulle gives the skirt some poof but is a much softer effect," Chow says. "We also have dresses with an under-layer of horse hair for more body at the hem."

As many Asian brides will also wear a form-fitting qipao after the white dress, they prefer the latter to have more volume. "A-line dresses tend to make Asian frames appear shorter and less curvy," Chow says. "With a natural waist accentuated by a belt or sash, the body looks longer. Some dresses come with a modified trumpet silhouette. It has a flared skirt and draped bodice that elongates the waist."

Gowns are often embellished with lace or beading, and sometimes two different types of lace, such as Chantilly and embroidered, are layered for effect. "Three-dimensional flowers and vintage silver beading are popular appliques that are denser at the hips, becoming more scattered toward the hem," Chow says.

Brides tend to go for ivory or off-white rather than pure white, but Chow cautions against choosing a shade that appears too yellow.

"Blush, a very light pink, is a flattering color for Asian complexions that is becoming very popular."

The brands available at Central Weddings include the feminine Monique Lhuillier, the dramatic Marchesa and the architectural Vera Wang.