Eva Mendes

Eva Mendes is the new face for Calvin Klein Underwear, reports WWD.

When asked if the image of Eva’s two visits to rehab in February at the Utah-based Cirque Clinic, Tom Murry, president and chief operating officer of Calvin Klein Inc., said, “No, it has not. We were already in one [fragrance] campaign when it [rehab] occurred and it did not affect our decision-making for the underwear campaign.”

“She really embodies the essence of the Calvin Klein brand and we look forward to seeing that carried through in the creative,” added Murry. “We are trying to get across that these new products are for fuller busted, shaplier kinds of women and when we looked at the talent, Eva was right.”

Eva said in a statement, “The company has such an incredible creative legacy. I’m honored to be associated with such an iconic, world-class brand like Calvin Klein.”