日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

USEUROPEAFRICAASIA 中文雙語Fran?ais
Lifestyle
Home / Lifestyle / Fashion

Kate Moss mascara ads banned after complaints her lashes were false

Agencies | Updated: 2007-10-03 11:49

However, the ASA concluded that it could not be proved the lashes weren't false - and ordered the company not to repeat the claims. It also found the 70 per cent claim could be misleading.

Kate Moss mascara ads banned after complaints her lashes were false
Fake: viewers complained the eye lashes were exaggerated

A spokesman said: "The ASA was concerned that Rimmel had failed to provide evidence that confirmed Kate Moss was not wearing false lashes.

"We were also concerned that JWT said they had retouched the lashes in post production, but had not provided data that clarified the extent to which that had altered the appearance of the lashes.

"Because we had not received documentary evidence that Kate Moss was not wearing false lashes in the ads we concluded that the images of the eye lashes in the press and TV ads may have exaggerated the benefits of the product, and were likely to mislead consumers.

"The ASA acknowledged the evidence submitted by Rimmel to support their claims '70% more vertical lashes' in the press ad and '70% more lash lift' in the TV ad.

"We noted that the measurements used in the test were taken from digital images of the eye before and after the mascara was applied, and were not taken from the actual lashes themselves.

"We considered that some consumers could interpret the claim to refer to an increase in actual lash length, rather than the length of the lashes as it appeared in the digital images.

"Because the claim '70% more lash lift' referred to an increase in the appearance of the lash length, and not an actual increase, we concluded that the ad could mislead.

"We told Rimmel not to repeat the ad in its present form. We advised them to include a disclaimer in future ads where post production techniques had been used to increase the effects of a product, or where false lashes had been used.

Previous 1 2 Next

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 400部精品国偷自产在线观看 | 人人人人干| 18岁毛片 | 在线看国产精品 | 色猫咪av| 国产高清视频一区二区 | 黄色成人免费视频 | 国产精品18久久久 | 亚洲精品影视 | a在线播放| 人人干网站 | 韩国久久| 天天综合色网 | 欧美八区 | 六月丁香色婷婷 | 在线精品免费视频 | 美国黄色av | 91人人澡 | 欧美性猛交xxxx黑人交 | 成人免费毛片aaaaaa片 | 午夜精品网 | 国产精品免 | 五月婷网站 | 加勒比久久综合 | 欧美色噜噜 | 日本天天色| 黄色大片免费在线观看 | 性荡视频 | 色爱综合网| 99精品视频免费观看 | 91美女片黄在线观看游戏 | 在线观看美女av | 波多野结衣在线观看一区 | av永久免费观看 | 中文字幕第9页 | 久久婷婷激情 | 免费观看毛片网站 | 毛片视频网站在线观看 | 色就是色欧美 | 久久伊人色 | 欧美亚洲日本国产 |