Xu Zuxiang, right, and his son Xu Qiang walk through a field of rape flowers, carrying film equipment, to show a film to people in mountainous areas near Huangying city, Southwest China's Sichuan province, March 10, 2013. Xu Zuxiang and his son founded the film team in 1997 after Xu was laid off from working in the industry in 1995. After a nationwide film project was launched, they started a mobile digital film company and employed 2 projectionists in order to meet the demand for watching movies in 110 villages around Huangying city. They screened films about agricultural science and technology and heroes from earthquake relief work, spreading culture and happiness to the locals. [Qiu Haiying/asianewsphoto]