日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

  Home>News Center>China
       
 

Shoemaker steps up game with NBA player
By Herman Wong (China Daily)
Updated: 2006-02-11 06:28

Even though Jones may not be an All-Star, Martin Alintuck, managing director of public relations firm Edelman China, said he believes the endorsement deal could still be a significant boost for Li-Ning's branding efforts, especially among Chinese consumers.

"Although the initial impact of sponsoring a role player such as Jones might be limited in the United States and other international markets, being the first Chinese brand to have an active NBA player wearing its apparel on and off the court will help elevate Li-Ning in the eyes of Chinese consumers as a leading Chinese brand," said Alintuck.

The main challenge for Li-Ning and other less-established apparel brands is competing with leading brands such as Nike, Adidas, and Reebok, said Alintuck, because of their well-established reputation for quality, innovation and fashion appeal.

"The Jones deal can help spotlight the brand's quality and fashion appeal among Chinese consumers," he said.

Alintuck added that if the Jones deal is successful, Li-Ning could become an attractive option for established NBA stars, "placing (the company) in a strong position for future branding efforts".

In China, the NBA has 22 TV partners and one radio partner.

As for why Jones who openly acknowledges that he knew little about the Li-Ning brand before being contacted by the Chinese company would choose to endorse a brand virtually unknown in the US over Payless, he cites the chance to stand out from his colleagues.

"I thought it was a great opportunity because not every day you're able to endorse a brand that is away from your country," Jones said.

"I wanted to be unlike all the rest of the players in the NBA. I wanted to sign with a shoe company that was starting from the ground up, and hopefully, we coming along can take it from a ground level to a really great company in years to come."
Page: 1234



Lantern Festival coming
Preparing for the Lantern Festival
Fire breaks out in Capital International Airport
  Today's Top News     Top China News
 

2008 torch to scale highest mountain

 

   
 

Two bank chiefs stand trial in US

 

   
 

Peacekeepers protect Haiti vote centre

 

   
 

Delays over treatment blamed for death rate

 

   
 

Opinions sought on gov't work report

 

   
 

China announces eighth bird flu death

 

   
  Two bank chiefs stand trial in US
   
  After lights, camera, justshuffle in long queue
   
  Migrants receive help from trade unionists
   
  Park denies selling liquor made from tiger bones
   
  Beijing unveils new plans to regulate parking fees
   
  Shoemaker steps up game with NBA player
   
 
  Go to Another Section  
 
 
  Story Tools  
   
Manufacturers, Exporters, Wholesalers - Global trade starts here.
Advertisement
         
主站蜘蛛池模板: 玩偶姐姐在线观看免费 | 九九99精品 | 日本不卡视频在线 | 91在线视频精品 | 亚洲超碰在线观看 | 免费国产黄色 | 中文字幕在线播出 | 欧洲三级在线 | 美女视频一区二区三区 | 亚州av网| 免费成人深夜天涯网站 | 泽村玲子在线 | 欧美精品乱码99久久蜜桃 | 国产黄色片在线观看 | 亚洲激情在线 | 美丽姑娘免费观看在线观看 | 亚洲第一区视频 | 日韩中文网 | 大奶子av| 中文精品一区二区三区 | 久久久男人的天堂 | 日韩欧美中文字幕在线播放 | 91精品久久久久久粉嫩 | 成人av免费看 | 国产又黄视频 | 亚洲国产精品99久久 | 亚洲天堂视频网站 | 久久黄色片 | 超碰亚洲 | 午夜性视频 | 国产一区二区视频在线播放 | 亚洲成人国产精品 | 国产jizz18女人高潮 | 99热视 | 太平公主秘史在线观看免费 | 午夜日韩精品 | 中文字幕有码视频 | 成人在线91 | 国产精品白浆 | 六月丁香综合 | 日韩精品一区二区三区在线 |