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Beijing unveils mascots for Olympics
(AP)
Updated: 2005-11-11 21:12
On Saturday, postage stamps and more than 300 other licensed products of the
mascot go on sale at 188 authorized venues across the country, widening a
product line of T-shirts, caps, pens and bags bearing the 2008 Games logo,
according to Olympic officials.
To capture an entire range of consumers, the mascot products will range from
fluorescent pens for 8 yuan ($1) to souvenirs made from precious metals selling
for tens of thousands of yuan.
Beyond the sales expectations, China has tried to use the mascot-selection
process to involve communities far from Beijing. On hand for the unveiling at
the Workers Gymnasium in eastern Beijing were 100 children "ambassadors" from
western provinces.
Organizers of the Games threw open the selection process, inviting
suggestions from the public and local governments, and many of the latter
lobbied fiercely for the honor.
Sichuan province spent $240,000 in public and privately donated funds on
promoting the panda.
Altogether, BOCOG has received 662 suggestions. Organizers whittled those
down to 56, which were then put to a ten-member expert committee of designers,
which in turn selected six candidates. Organizers and senior leaders then chose
one, and the International Olympic Committee approved the choice in
August.
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