Sales of imported liquor have witnessed continuous growth in China despite gloomy reports from high-end Chinese baijiu producers hit by the central government's frugality campaign and a military ban on luxury dinners.

Insiders said the growth has been mainly stimulated by individual consumption in pubs and at home.

Chinese consumers interest in high-end foreign liquor, such as branded whiskey, cognac and vodka, is also increasing, and they expect growth momentum to be maintained.