Nuo Hotel Beijing General Manager Adrian Rudin (third from left) and Lausanne Hospitality Consulting Senior Consultant Jos Jumelet (third from right) signed the Memorandum of Understanding.[Photo provided to chinadaily.com.cn]

NUO Hotel Beijing has signed a strategic cooperation memorandum of understanding with the China Branch of Lausanne Hospitality Consulting (Beijing) Co. Ltd, which is considered to be the Harvard of the hotel industry. The two parties will establish a collaborative and strategic partnership to further develop NUO's business in talent development, executive education, branding, hotel management and other areas that will contribute to the development of the NUO brand.

Lausanne Hospitality Consulting is a subsidiary of Ecole h?telière de Lausanne, which is the oldest hospitality school in the world and the only one recognized by both the Swiss and Chinese governments. Lausanne Hospitality Consulting S.A., the exclusive representative of Ecole h?telière de Lausanne, offers advisory and training services to the hospitality industry worldwide.

NUO Hotels, which proclaims its mission is to establish itself as an international Chinese hospitality brand, is a pioneer in pursuing the Chinese Dream for the hotel industry. Entirely owned by Beijing Tourism Group, NUO Hotels embodies the contemporary lifestyle and attitude of modern China, while honoring its cultural heritage.