A Yanghe-branded red lantern hangs above a door. [Photo by Zhang Xingjian/chinadaily.com.cn]

Worker Zhang Yuncong said it's estimated that more than 400,000 visitors both at home and abroad will arrive at the liquor culture park this year.

"Yanghe also hopes to cash in on the allure of the brand by investing heavily to make the town a top tourism destination," Zhang added.

Time will tell if Yanghe's expansion plans, coupled with its marketing efforts online and overseas, will help the renowned brand not just survive but thrive amid the present market slowdown.