Nobody likes a stick suddenly popping out in front him when they are trying to navigate a sea of people. [Photo/IC]

China is the world's largest outbound market since 2012, according to Madrid-based United Nations World Tourism Organization (UNWTO). In 2013, Chinese tourists spent 129 billion U.S. dollars abroad, more than any other source market in the world, UNWTO said. 

In 2014, the number of Chinese tourists traveling abroad increased by 19.5 percent year on year to 109 million, nearly 13 times the level in 1998, topping a threshold of 100 million for the first time in history, according to NTA data.

"Even one individual tourist's poor behavior will have global impacts," said Yu Ningning, president of the China International Travel Services Co., Ltd., "The tourist industry and travellers should protect the global image of Chinese people in accordance with law."