日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

USEUROPEAFRICAASIA 中文雙語Fran?ais
Travel
Home / Travel / Shanghai

Publishers must closely follow in the footsteps of technology

By Sun Ye | China Daily | Updated: 2012-10-08 14:38

Major publishers from China and Europe have called for a revamp in the industry business model as books become digitalized.

"The digital revolution appears to be a groundswell," says Fabrice Piault, deputy editor-in-chief of French magazine Livres Hebdo.

He is among a group of experts and professionals from China, France, Ireland and Denmark who spoke at the EU-China Roundtable on Digital Publishing, one of the string of events at the recent Beijing Book Fair.

Piault says the art of storytelling and presentation is evolving fast. "While music on whichever platform is still music, books are incorporating sounds, games and augmented apps," he adds.

Publishers must closely follow in the footsteps of technology

Digital publishing is big business in China. According to a report released by the 2012 China Digital Publishing Annual Meeting in July, the total turnover of the Chinese publishing industry stood at 137.79 billion yuan ($21.86 billion) in 2011, while the annual growth rate stands at about 30 percent.

Zhang Li, vice-president of the Chinese Academy of Press and Publication, says publishers should be extremely mindful of the challenges from new technology.

According to Zhang, the biggest problem with China's digital publishing industry is publishers' reluctance to ditch their old ways and think creatively with new technology.

"Many publishers only move content routinely across platforms. But they refuse to tap on the other capabilities of technology," Zhang explains.

Xie Haimin, an editor with Beijing Yangsheng Culture Broadcast Co, recently helped launch several knitting magazines on Apple Inc's App store. The information in the physical and virtual magazine is similar. While the iPad version features charts, the physical book has charts on the last few pages. Perhaps the only difference is in the weight of the media tool - iPad is heavier than the book version.

According to Xie, the e-magazine has so far garnered enough paid downloads to make him happy.

Zhang says such attempts are not meeting readers' evolving needs.

"Consumers are now used to reading in fragments, on electronic devices and on their cell phones. They're used to push notifications and multimedia. Publishers should be aware of such changes," Zhang says.

"Create a platform where readers can generate contents. Try out tools like the search engine and experiment with e-readers," Zhang suggests.

Wang Changying, director of the international corporation department with Foreign Languages Press Co, is always comparing notes with her American counterparts.

She says while the status quo seems acceptable in China for now, the US has ventured into the age of cloud visualization, and they are constantly improving.

"If we don't follow closely, new technology will leave us far behind," Wang warns.

sunye@chinadaily.com.cn

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 91欧美日韩 | 亚洲免费国产 | 日韩中文字幕在线观看视频 | 人人天天夜夜 | 久久久99国产精品免费 | 午夜黄色在线观看 | 中国毛片视频 | 五月婷婷六月丁香综合 | 国产原创视频在线 | 久久久丁香 | 欧美在线一区二区三区 | 黄色一级视频播放 | 亚欧洲精品在线视频免费观看 | 成人在线毛片 | 日韩精品一区在线观看 | 国产一区福利 | 91免费看的网站 | 99在线视频精品 | 中文字幕欧美视频 | 成人高清| 亚洲天堂男人天堂 | 免费观看毛片视频 | 精品一区二区三区四区五区 | 九九热精品在线视频 | 欧美日韩精品一区二区三区四区 | 久久免费视频2 | 日韩蜜桃视频 | 五月中文字幕 | 波多一区二区 | 亚洲激情一区二区三区 | 亚洲黄色片在线观看 | 在线观看一二三区 | 国产午夜免费 | 91超碰人人| 中文字幕理伦片免费看 | 免费av在线播放 | 性爱视频在线免费 | 国产十区| 欧美国产一级 | 亚洲少妇精品 | 国产精品毛片一区二区 |