Luo Lin, president of the Jinlin Group and Bill Harris, Cessna's vice president, pose at the signing ceremony on June 9 in Lijiang, Yunnan Province. [Photo/chinadaily.com.cn]

The strategic partnership signing ceremony of St. Regis Lijiang and Cessna Aircraft Company was held at Lijiang Sanyi Airport on June 9, signifying St. Regis Lijiang has become the first to provide private jet service in China.

Cessna Aircraft Company became one of St. Regis’s business partners and will be responsible for customizing travel plans including private jets for international clients.

The Company, founded in 1927, has made nearly 200 thousand airplanes which remain accident-free for a total of more than 25 million hours.

"A high-end project requires an investor to consider all the factors including resources, safety, locations and, most of all, services. That’s why we have cooperated with Cessna in a bid to enhance our service and bring us to the international market,"Luo Lin, chairman of the Jinlin Real Estate Development Cooperation said at the ceremony.

"St. Regis Lijiang is not just a place for vacation and resort, it 's an art of lifestyle and a platform for culture exchange." says Luo. With a collaboration of world renowned brand, Miss Luo said she strongly believes St. Regis Lijiang will continue the legendary St. Regis brand and bring an extradinary impression.

" I believe with the signing of world-class private jet, St. Regis Lijiang will offer travellers a new dimension of grace, luxury and hospitality in this beautiful city, " said Mr. Qian Jin, senior vice president of operations, Greater China, Starwood Hotels & Resorts.

" I believe there will be a large development space for high-end travel and holiday-spending in China and meanwhile more real estate related with high-end travel will emerge to meet people’s needs for life and health," said Wong Ting Chung, chairman of Hong Kong Nameson Group. The St. Regis Lijiang Residences is a project that St. Regis collaborates with Jinlin Group.

"According to my knowledge, St. Regis Lijiang Residences is made to meet not only the requirements of the St. Regis’s global standards but introduces it’s property management and provides services in accordance with the demands of St. Regis’s global brand for property sales. It’ll be expecting a leisurely lifestyle and I’m confident about this project," said Wong.

Covering more than 250,000 square meters, the St. Regis Lijiang Residences provide services for hotels, business trips to cultural events. The first phase of construction will be finished in June, 2013 and the hotel will open on July 1, 2014.