The combined brand value of the 200 Chinese companies, listed in the Hurun brand report released on Sept 20, reached 4.6 trillion yuan ($689.8 billion), up seven percent year on year, and a record high.

Of the 200 companies listed, 139 have seen their brand values grow, and 97 are private businesses. The value of state-owned brands has decreased by about 3 percent on average, while those of private businesses are up by about 20 percent on average.

Last year's champion Tencent fell to fifth position at 210 billion yuan, as its instant messaging service WeChat was counted independently this year. Let us take a look at the top 10 brands in the country.

No 10 Tmall

Brand value: 120 billion yuan, up 26 percent compared with last year

A deliveryman rides past the headquarters of e-commerce company JD.com Inc in Beijing. [Photo/China Daily]