For many athletes the ultimate prize is winning an Olympic gold medal. The broadcast producer Wang Haiwei cannot lay claim to one of those, but he can boast of having been on hand at a string of Olympics to see others do exactly that.

File photo of Wang Haiwei. [Photo provided to chinadaily.com.cn]

Wang works for the Olympic Broadcasting Services, which was created by the International Olympic Committee in 2001 to serve as the host broadcaster organization for all summer and winter Games and the Youth Olympic Games.

Wang's first Olympics were the winter Games in Turin in 2006, and the Rio Olympics this year will be his sixth.

His golden rule for the Games, and any other sports broadcasting for that matter, is "unbiased coverage", an ideal he hopes all professional broadcasters adhere to.

"For example, when China played Germany in table tennis in Beijing, Chinese fans greatly outnumbered their German counterparts," said Wang, the production coordinating producer with OBS. "Even if the Germans were few and far between in the crowd, our job was to be balanced.

"Everyone has a home country, and his or her favorite player or team, but when it comes to broadcasting, you have to leave your biases at the door because fans of both competitors or teams are in front of the TV far away cheering on their side."

Wang, 41, has loved sports for much of his life, and he was the soccer team captain in college. He still plays in the local soccer league in Madrid, where the OBS headquarters are located, he said.

Almost all the OBS staff are passionate about sport, but one quality they all have in common is a professionalism that ensures the quality of their work, Wang said.