Massimo, Ledley King and Ze Maria share their football skills with participants. Photo provided by Global Media Productions Limited

The laughter and tears in each episode from those participants serve as the real motivation for the team to keep it going. "We learned a lot from these children who know how to work hard for their dreams and never give up". Most of the people only remember the picture of the goal-scoring moments, but always forget all the hard work, all the sacrifices, and the values of team spirit that made these moments happen. Our program aims at showing the audience what an aspiring professional football player is and not only the glamorous side of being a football star." The program tends to show the truth of their lives: "real people, with real feelings, and real touching moments" which aligns perfectly with the values of AIA China, the show's main sponsor, "Real Life Never Stops." The company has been committed to supporting educational projects in China for so many years, not only having established research centers and scholarships in many prestigious colleges and universities in China, but also recently making further contributions to sport and art education for teenagers.

Aside from the insistence on true and deep feelings, "Football Dream" is not characterized by hyped sensationalism, and is not scripted. While other major production companies hype the sensational effects that individual programs have tried to create made up incidents into their TV show, they are short and transient despite them seeming glamorous at the time, while authentic feelings are always everlasting and worth remembering.

Only those programs that go deep into people's hearts and tap into human nature are unforgettable to people. We don't invent stories, we show what is really going on in the children's minds, which continue to grow everyday, creating new possibilities. Football Dream records their lives in their daily training activities, then edit and processing in order to make it unexpectedly vivid and colorful. There is really no need for scripts as life itself is the best director. It is particularly the change in personality these children underwent after the training, such as the traits of being more capable, better at team work, more perseverant, and self-disciplined that surprised many of the parents. It brings in the effects of education through the training. The participating children came from every corner of the country. They are so different from each other in both nature and their growing environment. Their collective life in training became the rich source of the content since their efforts to pass the screening for promotion or elimination would decide if they were able to win the ticket to go to the European football clubs for further study and training, which would transform them forever.