Nippon Paint China takes part in the walking event "Walking Proud" in Guangzhou for the first time. [Photo provided to chinadaily.com.cn]

More than 200 staff volunteers of Nippon Paint China, a member of Nipsea Group, took part in a walking event called "Walking Proud" held in Guangzhou, Guangdong province on Nov 21. The charity walk, with three routes of 7, 20, and 22 kilometers, started off at Longyandong Forest Park. The participants were divided into four-member groups. Each group was challenged to complete themission of raising at least 1,000 yuan ($156.26), all to be used for charity programs on the united fundraising platform.

Nippon Paint China’s 200 staff volunteers were comprised of 40 walkers, 50 support staff and over 100 cheerleaders. As the climb got steeper, Nippon Paint China walkerstramped for 10km in sweat soaked shirts, cheering each other on despite their exhaustion to fulfill their commitment to corporate social responsibility(CSR).

All the 40 walkers finally finished the 20-km route in seven hours despite the rough road, buoyed by the support staff’s offers of food and water, the cheerleaders’ cheers, and the photographers’ efforts to capture their walking moments.

Staff volunteers from Nippon Paint China cheer each other on and keep walking despite the exhaustion to fulfill their commitment to CSR. [Photo provided to chinadaily.com.cn]

The 20-km walk showcased Nippon Paint’s commitment to fulfilling CSR.

"We hope the charity walking can help our staffers feel the positive energy of charity and pass on warmth and love. Charity walking is a public activity and we hope that Nippon Paint will participate in more charity walking events in the future," said Ariel Wu, Nippon Paint China's PR, CSR and Brand Communication Director.

The "Walking Proud" charity event is organized by the China Foundation for Poverty Alleviation (CFPA), the Guangdong Harmony Foundation, and the Guangzhou Extreme & Mountaineering Sports Association, with the aim of promoting the principle of walking for charity. It was Nippon Paint China’s first time to join the event.