Opening Ceremony

09:00-09:30

Opening

Address

Mr. Tian Lipu

Commissioner of State Intellectual Property Office of PRC (SIPO)

Mr. Carlos Mazal

Senior Councilor of World Intellectual Property Organization (WIPO)

Mr. Han Zheng

Mayor of Shanghai Municipal People’s Government

Session I

Role of Government in IP Transactions and Services

Moderator: Prof. Zhang Naigen, Director of the Center for IP Study of Fudan University, Shanghai

09:30-09:50

Speech

Mr. Bruce A. Lehman

Chairman of International Intellectual Property Institute (IIPI)

Topic: The Role of Government in IP Transactions and Services: the U.S. Model

09:50-10:10

Speech

Mr. Chen Zhixing

Director General of Shanghai Intellectual Property Administration (SIPA)

Topic: Reality and Ideal of the IP Public Service in Shanghai

10:10-10:30

Speech

Ms. Mary Carman

Commissioner of Patents, Registrar of Trademarks and CEO, Canadian Intellectual Property Office (CIPO)

Topic: Quality IP Rights: A Shared Responsibility

10:30-10:50

Speech

Mr. Ruud J. Peters

CEO of Philips Intellectual Property & Standards, Executive Vice President of Philips International BV

Topic: Stimulate Innovation through IP Transacions

10:50-11:10

Tea Break

/

11:10-11:55

Panel Discussion

Q&A

Panelists:

* Mr. Carlos Mazal, Senior Councilor of WIPO

* Mr. Bruce A. Lehman, Chairman of IIPI

* Mr. Chen Zhixing, Director General of SIPA

* Ms. Mary Carman, Commissioner of Patents, Registrar of Trademarks and CEO of CIPO

* Mr. Ruud J. Peters, CEO of Philips Intellectual Property & Standards, Executive Vice President of Philips International BV

* Mr. Peter K. F. Cheung JP, Deputy Director of IP Department of the Hong Kong Special Administrative Region

Topics:

1、How does government help to build and support public service platforms for IP transactions?

2、How does government help the business to reduce IP transaction costs by policy making?

12:00-13:00

Luncheon

Session II

IP Licensing and Assignment

Moderator: Prof. Shan Xiaoguang, Deputy Dean of IP Institute of Tongji University, Shanghai

13:10-13:30

Speech

Mr. Tapio Koivu

Executive Vice President, Technical Research Centre of Finland (VTT)

Topic: Managing Innovation in Creating Science Based Business

13:30-13:50

Speech

Prof. Zhang Naigen

Director of the Research Centre, Fudan University, Shanghai

Topic: Patent Licensing and Fair Competition in China

13:50-14:10

Speech

Ms. Teresa Stanek Rea

President of American Intellectual Property Law Association (AIPLA), Partner in Crowell & Moring

Topic: The Evolving Law relating to IP Assignments and Licensing in the United States

14:10-14:30

Speech

Mr. Taisuke Kato

President of TOSHIBA Techno Centre Inc., Japan

Topic: IP Assignment and Licensing in Japan

14:30-15:20

Panel Discussion

Q&A

Panelists:

* Mr. Tapio Koivu, Executive Vice President of VTT

* Ms. Teresa Stanek Rea, President of AIPLA

* Mr. Taisuke Kato, President of TOSHIBA Techno Centre

* Mr G?ran I Toll, Director of Controller PRV InterPat, Swedish Patent and registration Office (SPRO)

* Mr. Fu Jiang, Chief IP Engineer, Baosteel Co., Ltd, Shanghai

* Mr. Legend Liu, Chairman of the Board & CEO, Heng Yuan Xiang (Group), Co.,Ltd, Shanghai

Topics:

1、What are the key points in IP licensing & assignment and the successful experience overseas in this field?

2、How to solve the major problems facing the development of IP licensing & assignment system in China?

15:20-15:40

Tea Break

/

Session III

IP Financing & Valuation

Moderator: Mr. Xu Yiping, Chairman of the Board of Directors, Shanghai Patent & Trademark Law Office, LLC

15:40-16:00

Speech

Mr. Andrew T. Ramer

Managing Director of the Corporate Finance Practice of Ocean Tomo, President of Ocean Tomo Auctions, LLC, US

Topic:Evolving Value Drivers in IP Transactions

16:00-16:20

Speech

Mr. Zhang Xin

General Manager of the Credit Management Department, Beijing Branch of Bank of Communications

Topic: The Exploration & Practice on IP Pledge Financing

16:20-16:40

Speech

Dr. Leo H. Lin

President of Asia Pacific Technology & Intellectual Property Services, Inc., Taiwan

Topic: Keys to IP Value Formation & IP Financing

16:40-17:25

Panel Discussion

Q&A

Panelists:

* Mr. Andrew T. Ramer, President of Ocean Tomo Auctions, LLC, US

* Mr. Zhang Xin, General Manager of the Credit Management Department, Beijing Branch of Bank of Communications

* Dr. Leo H. Lin, President of Asia Pacific Technology & Intellectual Property Services, Inc., Taiwan

* Mr. Albert Jacobs Jr., Treasurer Elect for the IP Law and Entertainment Committee of the International Bar Association, Partner of DREIER LLP, US

* Ms. Zhang Meiling, Standing Director of Chinese Appraisal Association, Chairwoman of Lixin Appraisal Group, Shanghai

Topics:

1. How to build the scientific standard system of IP valuation?

2. How to strengthen the training for professionals in IP service circle?

17:25-17:30

Closing Remarks

18:00-20:00

Dinner Banquet