The opening ceremony of the 2013 China - Chengdu International Kiwi Fruit Festival and the First China Kiwi Fruit Trade Fair, in Dujiangyan, Chengdu, Sichuan province, on August 31.

The 2013 China · Chengdu International Kiwi Fruit Festival and the First China Kiwi Fruit Trade Fair opened in Chengdu, capital of Sichuan province, on August 31, and will continue until December.

The event, which is jointly sponsored by the Chengdu Municipal People's Government, the Sichuan Agriculture Department and the China Fruit Marketing Association, aims to promote the kiwi fruit industry of Chengdu and also to promote the city's kiwi fruit internationally.

The event includes a photo exhibition, an exhibition of agricultural products and kiwi fruit picking. The organizing committee is also expected to invite Chengdu's kiwi fruit enterprises, cooperatives and major producers to tour other big cities like Shanghai, Shenzhen and Fuzhou.

The city's kiwi fruit producers have won several top prizes in national and provincial quality evaluations, and they sell their produce to a dozen countries and regions including Japan, South Korea, the United States and the European Union.

Dujiangyan, a county-level city under the jurisdiction of Chengdu, is one of Chengdu's most important areas concerning the production of kiwi fruit, and it has become one of China's largest production and export bases of kiwi fruit.