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AEGON-CNOOC launches new brand positioning in SH
By Ma Zhenhuan (China Daily Shanghai Bureau)
Updated: 2009-12-02 17:28
A new initiative has been launched by an international conglomerate in Shanghai in a bid to support the company's anticipated growth in the rapidly expanding insurance market in China.
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"While we have achieved outstanding growth in this complex and increasingly competitive market since our establishment in 2003, we're ready and well-positioned to strengthen our presence in the market," said Peter Brudnak, CEO of AEGON-CNOON.
He added that the launch of the new brand positioning will herald the next stage of the insurer's growth as a joint venture benefiting from the best of two worlds.
