日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

OLYMPICS / Your Story

Brand Beijing should reflect personality
By Gu wen

Updated: 2008-02-22 14:39

 

If you had just five minutes to tell a story to a global audience about Beijing in the lead-up to the Olympic Games - what would you most want to say?

If that's not daunting enough, what would you do if you were also asked to visualize the lives and dreams of its residents in a delicate balance between tradition and modernity?

Recently, internationally renowned film directors made five such promotional films about Beijing under a make-to-order arrangement for the city's charm campaign.

Among them, Italian Giuseppe Tornatore tells a story about a reunion between a retired local school teacher and her students 30 years after their graduation, while his Iranian counterpart Majid Majidi, director of the Oscar-nominated Children of Heaven, shows happy schoolchildren who bicycle through some scenic city spots to fly balloons together.

Englishman Daryl Goodrich has a sporty theme for his work as he captures moments of Beijingers playing sports. Lau Wai-Keung from Hong Kong heaps praise on Beijing's fine food, with famous Chinese artists offering testimonials after a hearty meal.

For his five minutes, French director Patrice Leconte has rejected any staged scenes in an endeavor to create a Monet-style sequence of short shots.

I would not be surprised that if the pictures they have depicted differ somewhat from what you think of the city.

Place images are said to be fluid and highly subjective and people can have different perceptions about a same place.

As such, more cities have used business marketing strategies to reinforce favorable images and challenge stereotyped and unfavorable notions about them.

The same goes for Beijing promoters who hope to help people - especially those in foreign countries - make sense of the city through media representations such as the short films.

For the films to be credible and compelling, organizers of the Vision Beijing film project listed the main selection criteria for directors as a keen interest in the city, superb skills to create images with cinematic and television techniques and an international reputation.

It's not the intention of this column to explore the artistic achievements of their creations. Audiences who will start to watch the films on the national network CCTV and on commercial flights will do that.

Organizers say they will also be aired soon by national broadcasters in Italy, France and Iran.

But I do believe well-conceived media exposure will be useful to promote Beijing.

More importantly, occasional image projects such as Vision Beijing should evolve into a systematic branding campaign to favorably influence people's perceptions both for the present circumstances and future needs of the city.

   Previous 1 2 Next  
Comments of the article(total ) Print This Article E-mail
PHOTO GALLARY

主站蜘蛛池模板: 美日韩三级 | 2021av| 日本v在线 | 特级毛片网站 | 极品三级| 欧洲猛交xxxx乱大交3 | 国产日韩一级片 | 真实新婚偷拍xxxxx | 中文字幕日本视频 | 日产精品一区二区 | 欧美视频在线一区 | 午夜寂寞福利 | 久久精品在线观看 | 国产亚洲三级 | 秋霞二区 | 亚洲高清在线观看视频 | 精品国产乱码久久久久久88av | 超碰在线国产 | 日本不卡在线观看 | 狠狠搞视频 | 艹男人的日日夜夜 | 国产成人一区二区三区 | 欧美男人天堂 | 国产成人午夜视频 | 成人免费视频一区二区三区 | 天堂网av手机版 | 99精品色 | 国产色网站 | 国产精品www | 国产在线黄色 | 亚洲免费在线观看 | 女女综合网 | 天堂综合网久久 | 91麻豆产精品久久久久久 | 午夜视频一区二区 | 国产午夜精品久久久久久久 | 少妇无套高潮一二三区 | www.97超碰 | 日韩在线导航 | 国产探花在线精品一区二区 | 国产女人高潮毛片 |