Wudang Mountains receive 4.26m tourists in 2012

( chinadaily.com.cn )

Updated: 2013-01-30

The Wudang Mountains received 4.26 million tourists in 2012 and realized tourism revenue of 2.26 billion yuan ($363 million), up 20 percent and 21 percent from the same period last year, respectively.

The Wudang Mountains launched year-round advertising campaigns on various media outlets, including CCTV-1, CCTV-4, China Comment and China Tourism News. Ads were also placed on vehicles like airplanes, high-speed trains and buses. The scenic spot also invited mainstream industries and media from home and abroad to shoot interviews and films in the region. Films such as The Karate Kid, Wudang and The Assassin were shot in Wudang and contributed to publicizing the area. It also offered ticket discounts and chartered airplane and train service to expand tourism.

The Wudang Mountains held events including the Taiji Lake Forum, the 12th National Village Heads Forum, the Wudang 600 Years Centennial Celebration, the World Health Assembly and Tai Chi International Fellowship Competition, and the Luotian Sacrificial Ceremony in 2012, attracting the attention of Chinese leaders and celebrities from all walks of life.

Tourists from Beijing, Nanjing, Guangzhou, Shenzhen, Hong Kong, Macau, Taiwan and foreign countries increased significantly, up 62 percent from the same period last year.

Wudang Mountains receive 4.26m tourists in 2012