The 41st London Book Fair, one of the world's top three book fairs, also falls on the 40th anniversary of the establishment of diplomatic relations between China and the United Kingdom.

The Chinese delegation will bring more than 600 publishers and 57 leading writers to participate in various forums, seminars, cultural events and writer activities at the book fair, which will be held from April 16th to 18th, Zhang Fuhai, general director of the international exchange and cooperation department of China's General Administration of Press and Publication, said at the news conference.

The China Market Focus 2012 Program, titled China: New Perspectives, New Concept, also includes four professional publishing forums, 10 high-level dialogues and 11 culture and art exhibitions. According to Zhang, the Chinese delegation will stage more than 300 events, with 181 Chinese publishing houses participating.

The fair will put China's publishing and literary industries in the spotlight, encouraging trade relations between China and the rest of the publishing world and showcasing contemporary writers from China.