Madonna's H&M apparel line gets mild welcome in N.Y.
(Reuters)Updated: 2007-03-23 10:31
H&M's LIMITED LINES
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| A new collection of clothes and accessories entitled "M by Madonna" is displayed inside H&M in central London March 22, 2007. [Reuters] |
The Viktor & Rolf and McCartney launches were "totally chaotic," Tinch said. "This has been a little more calm and collected."
Lisa Sandberg, a U.S. spokeswoman for Hennes & Mauritz, whose chairman, Stefan Persson, is the 17th-richest person in the world, said the difference was because the collection is in all H&M stores with womenswear, instead of just a few.
"What this means is that although it's a one-off collection, more H&M customers will have the opportunity to find M by Madonna in their local H&M store and should also be able to purchase a piece without being the first shopper on line," Sandberg said in an e-mail.
But for Sara Axelsson, a New York-based lawyer who went to see Madonna's line, the collection was not unique enough to justify a purchase.
"The Stella McCartney line was much more different than the usual H&M stuff," Axelsson said.
Other clothing lines designed by fashionable celebrities, who are not themselves designers, include Sarah Jessica Parker's line at Steve & Barry's and model Kate Moss's line with the U.K. retailer Topshop.
"Obviously (celebrities) help enormously, whether it be if they're fronting a product or have worn it, but of course it takes away from the cachet level," said Maron, the publicist, about the trend of low-priced retailers selling collections designed by icons.
"But I'm definitely buying something, even if I never wear it," Maron said. "Just to have it. Anything for Madonna."
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