Schoolchildren attend a summer golf camp in Shenzhen, Guangdong province. Provided to China Daily

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Yijian Sports, the company that organized Wang's weight-loss camp, has now launched a fitness summer camp specially designed for overweight adolescents.

The living conditions are similar to staying at a three-star hotel, and each child has an individualized diet and exercise plan designed by experts who have served China's national Olympic team.

They also have strict timelines for meals, exercise, medium-to-short-distance hiking and sleep.

"I was not surprised at all when we received calls and reservations for the adolescent camp as soon as we posted the news on our website," says Shi Canbin, chief manager with Yijian Sports.

"Parents are willing to spend money on their children's wellbeing. Sport camps have been increasingly popular among parents and children."

A resident surnamed Han in Shenzhen, Guangdong province, recently paid more than 16,000 ($2,600) for his two sons to go to a five-day summer golf camp.

His sons, aged 6 and 11, have been receiving golf lessons for the past year.

The lesson prices differ from coach to coach. The cheapest coaches charge about 800 yuan an hour, while the most expensive ones ask for about 4,500 yuan an hour.