Photo Provided to China Daily

"In May this year the Pfrang Gala will be held, and in September we'll have a big sports day," says Snoey. For the gala, guests will buy tickets and then be gifted with pink flowers - the emblem of the association that stands for the children of poor families, who can blossom if given support and care.

In December, students and teachers of Nanjing International School can pick cards from the giving tree, on which there is the name, gender and age of a student supported by the association. They will donate money for the association to prepare gifts for the children living in poor areas.

The students supported by the association will be given 3,000 yuan ($483) annually in senior high school, and each junior high student will receive 2,000 yuan. When the association was founded, every student was awarded about 200 yuan.

Since China's development over the past decade, living standards in northern Jiangsu province have improved. The association has extended its help to high school students in neighboring Anhui province.

"It's always good to give something to the community, to other people and to China," says Snoey.

"I often tell my two daughters, who are in grade six and eight, that some children in the world don't have the life you're having," she says. "Now they study harder, and become more caring for others."

Zhang, meanwhile, says that he hopes charity can inspire more Chinese people and influence the whole society, gradually becoming "a way of life" in China.