The Central Committee of the Communist Youth League is using Roco Kingdom, an animated film adapted from a video game for children, in a campaign aimed at children.

The campaign is calling on kids to share their dreams on the official website by Oct 20, and learn art from cartoonists of the film and the video game from late October to December.

Those involved in the campaign will also attend the film's premiere in 2013, and they can review the film and share their opinion on the campaign's website.

Education expert Min Lefu, in a press conference to announce the campaign on Sept 6, encourages parents to take part in the campaign, too, to better understand their children.