SINCE MONDAY, 20 Chinese live-streaming sites including Sina, Baidu and Sohu have implemented real-name registration for webcasting anchors and promised not to register internet anchors under the age of 18. Rednet.cn commented on Tuesday:

For some webcasters, live-streaming amounts to pornography and other illegal content. In order to end this phenomenon, some practical measures, such as real-name registration of web anchors, are being introduced.

However, the real-name registration of web anchors is not a magic bullet.

Such regulations are undoubtedly positive, as they enable the sites to restrain to a certain extent the behavior of the anchors. But some platforms may not adhere to the regulations. Faced with the numerous platforms and number of anchors, the enforcers may feel the regulation is beyond their capabilities.

To ensure the long-term effectiveness of the regulation, the punishments for wrongdoers need to be more severe.

The host platforms for the websites also need to be held jointly responsible. The platform is not just a carrier, it is a participant.

Also, after the implementation of real-name registration, the key question is how to generate appealing content.