日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

USEUROPEAFRICAASIA 中文雙語Fran?ais
China
Home / China / Across America

Professional sports making their plays for the Lunar New Year

By Chang Jun | China Daily USA | Updated: 2016-01-26 11:28

The Chinese New Year is just around the corner and I have been bombarded with repeated reminders that the most celebrated traditional Chinese holiday is near. Just in case I'm not getting it, here comes another influx of messages, all basically saying the same thing: Hey, dude, let's celebrate, even though we are in the US!

Joining in on the Chinese festivities is a throng of international industries - from US sports gear manufacturers and professional sports leagues to European leisure-culture trendsetters.

It seems to me that more and more foreign companies have realized that if they want to succeed in China, they have to keep their finger on the pulse of consumer trends there.

Two weeks before Chinese New Year, the National Basketball Association (NBA), which for more than two decades has been investing deeply in China and cultivating a consumption culture among the younger generation, announced plans to celebrate the Chinese New Year with millions of Chinese fans.

The NBA said the championship team, the Golden State Warriors, will first wear their 2015-16 season Chinese New Year uniforms for a road game on Feb 3 in Washington against the Wizards in honor of the start of the Lunar New Year, which falls on Feb 8.

The Warriors will sport the Chinese-themed threads again on Feb 9 when they host their official Chinese New Year Celebration, presented by Lucky Buddha Beer, at their home court Oracle Arena facing the Houston Rockets.

To wrap up the 2016 Lunar New Year salute, the team will wear the Chinese uniforms for the final time of the season on Feb 19 against the Trail Blazers in Portland.

In San Francisco, a city well-known for its high density of Chinese-American residents, the Warriors will send guard Klay Thompson on Jan 26 to take part in the "Adopt an Alley Way" program in Chinatown. Thompson will celebrate the Lunar New Year by touring San Francisco's oldest neighborhood in Chinatown - Ross Alley.

Thompson, who will be wearing the new uniform, will join local students from Galileo High School, along with the executive director of the Chinatown Community Development Center Reverend Norman Fong. The group will stop at Jun Yu's Barbershop for a Chinese erhu performance, the Performing and Martial Arts Center for a lion dance and end at the Fortune Cookie Factory where Thompson will learn how to make traditional Chinese fortune cookies.

"We have an amazing following from our Chinese fans both here in the Bay Area and abroad," said Warriors President and COO Rick Welts. "Hosting a Chinese New Year celebration at Oracle Arena and wearing the uniforms to honor the Lunar New Year is a great way to not only connect with the Asian culture, but to also thank our fans for supporting us throughout the season."

The National Football League (NFL), meanwhile, sent its managing director in China Richard Young to San Francisco on Jan 24 with a team composed of legendary NFL Hall of Fame quarterback Joe Montana, President and CEO of Anheuser Busch InBev Asia Pacific Michel Doukeris and well-known sports commentator Huang Jianxiang.

Young unveiled a strategic partnership between NFL and Budweiser, which is owned by brewer Anheuser-Busch InBev, through which the two sides can jointly strengthen the promotion of the American football culture in China.

The strategic partnership between the two brands comes in time for the 50th NFL Super Bowl that will be played at Levi's Stadium in Santa Clara, California, on Feb 7, which happens to be Chinese New Year's Eve.

"We are proud to be extending this partnership to China," said Young. As part of its plan to raise visibility and popularity of American football, the NFL in recent years has launched cooperation with collegiate teams and started tournaments.

Contact the writer at junechang@chinadailyusa.com.

Polar icebreaker Snow Dragon arrives in Antarctic
Xi's vision on shared future for humanity
Air Force units explore new airspace
Premier Li urges information integration to serve the public
Dialogue links global political parties
Editor's picks
Beijing limits signs attached to top of buildings across city
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 97国产超碰 | 偷拍欧美亚洲 | 免费激情片 | 亚洲一久久 | 国产日韩视频 | 乱一色一乱一性一视频 | 四虎成人av | 97在线视频免费 | 懂色av粉嫩av蜜臀av一区二区三区 | 91亚洲精品久久久蜜桃网站 | 成人看片黄a免费看视频 | 日本乱子伦 | 国产精品毛片久久久久久久av | 波多野结衣精品在线 | 久久久黄色网 | 五月婷在线观看 | 国产一区二区免费在线观看 | 色悠悠久久| 99色视频 | 日本成人不卡 | 国产免费美女视频 | 97超碰资源总站 | 亚洲23p| 国产少妇精品 | 免费一二三区 | 欧美最猛黑人xxxx黑人猛交 | 97超级碰 | 蜜臀久久99精品久久久久久宅男 | 国产精品又黄又爽又色 | 香蕉视频911 | 中文日韩在线 | 久久中文娱乐网 | 亚洲精品偷拍视频 | 欧美亚洲国产日韩 | 国产一区二三区 | 瑟瑟网站在线观看 | 手机天堂av| 久久天堂网 | 国产一卡二卡 | 色呦呦一区| 成人免费视频视频 |