Police who seized Asia's largest shipment of liquid cocaine in history at a Bangladeshi port late last month said it was headed for India, the latest sign that drug cartels are increasingly plying their trade in South Asia.

It isn't clear whether India was the final destination for the cocaine, worth as much as $14 million, or whether it was a transit point for other markets in Asia and Europe.

"They wanted to redirect it to India when it got stuck at Chittagong," Bangladeshi police official Mohammad Kamruzzaman said.

One thing is clear, big drug busts in the region are becoming more common.

Over the past three months, Indian and foreign police sources said larger-than-usual amounts of high-purity cocaine carried mainly by South American and African drug mules have been seized in India.

Multi-kilo hauls have also turned up in Kathmandu.

The seizures point to South Asia's role as a transshipment hub, as highly organized gangs, possibly from Latin America, look to hide their tracks to US and European markets by taking advantage of soft security at the region's ports.

Like other global businesses, groups such as Mexico's Sinaloa or Pacific Cartel also see Asia as a growth market, and have turned up in Australia and the Philippines in recent years.

The United Nations believes more cocaine is moving through South Asia undetected.

"This is a huge wake-up call," said Cristina Albertin, the South Asia representative for the United Nation's Office on Drugs and Crime, referring to the Bangladesh bust.

Up until now, much of counternarcotics agencies' work in the region was focused on the smuggling of heroin and synthetic drugs and especially on Afghanistan, which produces some 90 percent of the world's illicit opiates.

The recent hauls of cocaine have taken them by surprise.

Growing market

The UNODC has been training port officials in Chittagong on how to better follow paper trails that help spot suspicious cargo.

The organization also gave officials drug testing kits, but the kits were adapted to the region and so didn't have the test for cocaine. "Now we will also have to give them that," Albertin said.

Cocaine use, while still low compared to Europe and North America, is on the rise among the new wealthy partygoers in the top cities of Asia's fast-growing economies.

"Latin American drug trafficking organizations, those which are well structured, are now looking for new markets, particularly for their cocaine and methamphetamine production," said Antonio Mazzitelli, the UNODC representative in Mexico.

"Asia is that market nowadays," he said.