The ‘restaurant week’ concept was launched in New York in 1998 and has since extended globally to become the world’s biggest dining event – generating 300,000 reservations at over 2,000 participating restaurants in the Benelux Restaurant Week (Belgium, the Netherlands and Luxemburg). It is now on its way to become the biggest dining event in Asia with Singapore, Shanghai, Beijing, Hong Kong and now Guangzhou participating.The first Restaurant Week was launched in Asia in 2010 in Singapore.