Professional celebrity Paris Hilton, who arrived in Sydney yesterday morning to promote a new brand of beer, has been rifling through dozens of News Year's Eve invitations.

Hilton's Sydney contacts have already taken receipt of "more than a dozen" invites to exclusive bashes, plus numerous requests from hoteliers, nightclub owners, restaurateurs and fashion designers, all begging her to be seen at their venues or don their clobber.

Advertising guru and low-carb beer king Jack Singleton, son of the other ad guru, John, has brought Paris to Sydney to promote Bondi Blonde, a new beer.

Hilton will pick a new "face" for the beer's ad campaign at a function at the Bondi Icebergs next Monday.

As part of the preliminary selection process, blonde ladies who fancy their chances as a beer model and possible Paris sidekick were encouraged to attend auditions at the Hilton Hotel today.

Forty finalists will be invited to attend the function with Paris on Monday.