A grand ceremony for the release of The Mystery of Groovy Goggles is launched by Bayer on May 14 in Shanghai. [Photo provided to China Daily]

A pair of 3-D goggles comes with the book for the 3-D illustrations.

"The reading process will constantly excite children's curiosity and imagination, and encouraging them to keep exploring the sciences and nature in their daily lives," Chew said.

A short cartoon also complements the entire learning process. The book was written by Malaysian writer Li-Hsian Choo, Singaporean writer Natasha Wong and Malaysian illustrator Hsulynn Pang.

"We want to show kids that the mysteries of life sciences are actually hidden in the most ordinary places. We use groovy goggles to illustrate that everyday things can be extraordinary if you learn to look at them differently," Choo said.

"As for the characters in the book, every one of us would know a Big Bao, a Poppy or a Little Bean. We wanted to showcase very ordinary children and how they are the heroes of today, "said Wong.

In addition to launch such science picture books, the company will also organize more activities and events in future, a move to help promote the science education from childhood and inspire them to learn more about the nature and the world, according to Chew.