Internet companies are drumming up business for Singles Day by expanding the selection of international brands to Chinese consumers. Ahead of the shopping festival during this weekend, companies are scrambling to position their products in the online shop window.

JD.com Inc is planning to use the event as a cornerstone of its 12-day global shopping festival.

The second-biggest internet retailer in China will cover more than 200 countries and regions this year, allowing shoppers around the world to enjoy high-quality products from China.