YINCHUAN - Poverty, water scarcity and barren lands are what many associate with western China's mountainous areas. However in the county of Xiji, one of the poorest regions in China, people are finding ways to develop while being environmentally friendly.

Seven years ago, Shanghai resident Xu Jinguo came to Xiji in northwestern China's Ningxia Hui autonomous region as he noticed fast development in the region. He was later hired as a manager by Xiangfeng Company in a village surrounded by mountains.

"We raise hundreds of Angus cattle and grow vegetables that adapt to cool weather, such as potatoes, corn, tomatoes, cucumbers and celery," Xu said. "The large temperature difference between day and night leads to fewer pests and disease, and sweeter food."