More than 70 percent of Chinese consumers understand the idea of sustainable consumption, according to a report released by the China Chain Store and Franchise Association.

Sustainable consumption means buying products or services that have the least pollutants and do minimum harm to the environment. Sustainable consumption provides for the basic needs of consumers while improving their lives, the report said.

The report was based on questionnaire results from 9,370 consumers in 10 Chinese cities in 2016, as well as online surveys.