A new outdoor music festival, the Olympic Park Summer Music Concert, will be launched in early summer this year at the southern square of the Olympic Park in Beijing.

According to co-organizer Beijing Performance & Arts Group, four concerts ranging from classical music to Chinese folk music will be staged from July 9 to 12.

"We try to create a music festival for families. It will be a time when students take summer vacation. The temperature will be cooler at night," says renowned conductor Tan Lihua, who is one of the initiators of the festival. "Meanwhile, the location of the music festival is near the iconic Olympic Park, which offers a beautiful view for visitors."