China's largest online travel agency Ctrip has recently launched a new version of its customized tour platform.

The platform is to cater to the surging demand for tailored travel experiences, and to bag a bigger slice of the market, says Xu Zhiyun, the general manager of Ctrip's tailored tour services.

A desire to make travel experiences more personal is propelling more Chinese to take customized tours. And privacy, tailored arrangements and one-on-one services have pushed the number of customized trips booked through Ctrip to 80,000 a month, the travel agency says.