"We are striving to make King Coffee one of world's top five coffee brands and to make Vietnam a global coffee powerhouse," the wife of Vietnam's coffee king told Xinhua. Le Hoang Diep Thao is the chief executive officer of Ho Chi Minh City-based Trung Nguyen International Corporation (TNI), part of the Trung Nguyen Group (TNG).

Her husband, Dang Le Nguyen Vu, who has been recognized as Vietnam's coffee king by Forbes Asia and National Geographic Traveler, is the co-founder and co-owner of TNG, a leading coffee firm in Vietnam, specializing in instant coffee, roasted and ground coffee, cafe trading and coffee export.

After the couple successfully brought the G7 coffee brand to more than 60 countries in the world, Thao launched TNI King Coffee and is aiming to conquer the hearts of coffee lovers all over the world, including over 1.3 billion Chinese consumers who are used to drinking tea.