A rock tune in the Laotian language has become an unconventional, attention-grabbing way to tell people about the benefits of the Belt and Road Initiative.

The music video of the song, called yidaiyilu, or Belt and Road, has been posted and shared on a number of WeChat and weibo accounts.

The song, performed by a Laotian musician and singer, calls the Belt and Road Initiative a "win-win" project and expresses Laos' strategy to go from being a "landlocked" to "land-linked" country with the initiative's help.