Big data-enabled credit rating technology is expected to give Wuzhen, a scenic water town in Zhejiang province, a major boost in the run up to the World Internet Conference next week.

Wuzhen Tourism Co Ltd signed a deal on Tuesday with Ant Financial Services Group to build the town, which is about a two-hour drive from Shanghai, into China's first tourist attraction powered by the internet finance major's credit rating tool.

Visitors who have excellent credit records will be able to enjoy great advantages in Wuzhen.