Premier says branding, R&D and marketing also will get big boost

China plans to raise the quality and standards for consumer goods through more market-oriented efforts and by adopting a wider range of global standards over the next five years, as part of the country's structural reform and to boost consumer confidence.

A new guideline on improving consumer goods standards from this year through 2020, initiated by the General Administration of Quality Supervision, Inspection and Quarantine, was approved on Wednesday at a State Council executive meeting presided over by Premier Li Keqiang.