The State-driven Internet Plus strategy will provide Chinese online media an opportunity to reach a wider audience and more advertisers, industry insiders said on Friday.

"The Web-based media are better positioned compared with traditional news outlets, thanks to the wider use of mobile Internet and big data technologies," said Fang Xingdong, founder of the Internet strategy think tank Chinalabs.

Chinese news websites will serve a considerably larger readership as the number of the nation's netizens grows, according to Fang.