THE COMPANY offering a "boyfriend loyalty test", which proved poplar with many Chinese women, was recently suspended because of the conflicts it provoked among couples. Women could pay 100 yuan ($16) or less for an "attractive" female staff member to chat online with her boyfriend and see if he was willing to be "seduced". Comments:

Given people's different ideas about love and marriage, those who feel less secure in a romantic relationship may be more sensitive to latent risks. The profit-driven loyalty test service, which exploited a rarely noticed business opportunity, should be seen as nothing but an active response to the current nature of relationships.

dbw.cn, Feb 12