Social media is giving television stars and creators a more direct relationship with fans. As actor Joseph Morgan of the CW's The Originals can attest, that requires a thick skin.

The connection can be particularly intense for shows on the CW, which has a comparatively young audience and shows with a heavy geek factor of comic-book heroes, vampires and zombies. Fans don't hesitate to speak out about what they do or don't like on their favorite programs.

"There are always people who feel strongly that they don't like something that happens," Morgan, who plays Niklaus Maiaelson in The Vampire Diaries spinoff, said at a television conference on Sunday. "You have to accept that that's a good thing - as long as people are feeling one way or another."